At the forefront of technology and innovation in Shenzhen, HKC's premium esports monitor brand, Ant Esports, triumphantly held its 2024 product launch and ecosystem initiation event on September 9th under the theme of "New Ant Power, Fusion Innovation." This grand gathering attracted numerous industry leaders who came together to delve into the development of the esports industry and share Ant Esports' insights and strategies for its products and ecosystem.
The event kicked off with an energetic opening speech by Mr. Ma Xinghai, Vice President of IOT-C at Huike Co., Ltd. He emphasized that based on the global growth of the gaming industry and the steady expansion of China's gamer population, the "esports+" ecosystem, extending beyond gaming, is poised to surpass RMB 500 billion in the Chinese market. Facing such immense market demand, Ant Esports will comprehensively deploy from both product and ecosystem perspectives, continuously exploring the boundless possibilities of the "esports+" ecosystem and driving the high-quality development of the esports industry.
Following that, Mr. Peng Xinchun, General Manager of Ant Esports Brand Operations, took the stage to provide an in-depth analysis of the brand's product roadmap. To cater to gamers' escalating demands for "professionalism," "playability," and "individuality," Ant Esports will expand its product line from solely monitors to encompass peripherals, upgrading its positioning from the 2018 focus of "light, color, competition, form" to emphasize "professionalism, playability, and trendy coolness." In terms of peripherals, the brand has forged a strategic partnership with TTC, a leader in electronic components, striving to offer gamers a comprehensive and integrated esports experience.
At the event, Ant Esports unveiled several stunning new high-end esports monitor models featuring ultra-high refresh rates of 480Hz and 540Hz, among others, coupled with exceptional color gamut performance. Each product represents a significant breakthrough in speed, color, customization, and design.
Notably, the professional-grade esports monitor ANT255VF, boasting a 540Hz ultra-high refresh rate, stole the show. Equipped with a 24.1-inch golden esports size and tournament-grade E-TN panel, it achieves a response time of just 0.5ms, is HDR400 certified, and boasts a color depth of 12 bits. With its outstanding hardware configuration and extreme performance, ANT255VF recently won the prestigious 2024 9th ChinaJoy Black Gold Award.
Furthermore, Ant Esports introduced a range of cool new peripherals, including a flagship magnetic switch keyboard, a tri-mode lightweight esports mouse, a multi-functional monitor arm, a dedicated esports mousepad, and high-fidelity gaming headphones. The AGK75, a tri-mode GASKET/TOP dual-structure magnetic switch keyboard, has already hit the market as a heavyweight newcomer in Ant Esports' peripherals lineup, setting industry benchmarks in terms of configuration and performance.
The event was graced by an array of influential guests, including Gu Sijia, Director of Tencent Interactive Entertainment's Esports Business Department and Head of the Event and Business Center, Yu Zhengming, Chairman of TTC, Yan Zijing GwAwa, Ant Esports' brand ambassador, Zheng Guowen, General Manager of AG Esports Ecosystem, Hu Zhixiang, Head of the Esports Project Group at the National Youth Sports Federation Club Branch, as well as leaders from the esports venue industry and media friends from across the country. Together, they witnessed Ant Esports' fresh layout in esports scene applications and content ecosystems.
The successful holding of the "New Ant Power, Fusion Innovation" 2024 Ant Esports Product Launch and Ecosystem Initiation Event showcases the brand's innovative strength and market foresight in the field of esports equipment, injecting new vitality and momentum into the future development of the esports industry. We eagerly anticipate more remarkable achievements from Ant Esports in shaping the esports ecosystem.
